Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be differe...
Now, was it that Absolut Citron inspired the creation of the Cosmopolitan, one of the world's best known modern cocktails, that brought it fame? Or that the most influential trend setters started ordering ?Cosmo? in the coolest bars and clubs? Or simply t...